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Programming Tips / Ideas

Margaret Bernhardt
Lecturer / Programming Director -- CT State Grange
E-mail: lecturer@ctstategrange.org
Presentation Tips for Public Speaking
 

Know the needs of your audience and match your contents to their needs. Know your material thoroughly. Put what you have to say in a logical sequence. Ensure your presentation will be captivating to your audience as well as worth their time and attention.

Practice and rehearse your presentation at home or where you can be at ease and comfortable, in front of a mirror, your family, friends or colleagues. Use a tape-recorder and listen to yourself. Videotape your presentation and analyze it. Know what your strong and weak points are. Emphasize your strong points during your presentation.

Present the desired image to your audience. When you are presenting in front of an audience, you are performing similar to an actor on stage. How you are being perceived is very important. Dress appropriately for the occasion. Be solemn if your topic is serious. Look pleasant, enthusiastic, confident, proud, but not arrogant. Remain calm. Appear relaxed, even if you feel nervous. Speak slowly, enunciate clearly, and show appropriate emotion and feeling relating to your topic. Establish rapport with your audience. Speak to the person farthest away from you to ensure your voice is loud enough to project to the back of the room. Vary the tone of your voice and dramatize if necessary. If a microphone is available, adjust and adapt your voice accordingly.

Body language is important. Standing, walking or moving about with appropriate hand gesture or facial expression is preferred to sitting down or standing still with head down and reading from a prepared speech. Use audio-visual aids or props for enhancement if appropriate and necessary.

Speak with conviction as if you really believe in what you are saying. Persuade your audience effectively. The material you present orally should have the same ingredients as that which are required for a written research paper, i.e. a logical progression from INTRODUCTION (Thesis statement) to BODY (strong supporting arguments, accurate and up-to-date information) to CONCLUSION (re-state thesis, summary, and logical conclusion).

Do not read from notes for any extended length of time although it is quite acceptable to glance at your notes infrequently. Speak loudly and clearly. Sound confident. Do not mumble. If you made an error, correct it, and continue. No need to make excuses or apologize profusely.

Maintain sincere eye contact with your audience. Use the 3-second method -- look straight into the eyes of a person in the audience for 3 seconds at a time. Have direct eye contact with a number of people in the audience, and every now and then glance at the whole audience while speaking. Use your eye contact to make everyone in your audience feel involved.

Speak to your audience, listen to their questions, respond to their reactions, adjust and adapt. If what you have prepared is obviously not getting across to your audience, change your strategy mid-stream if you are well prepared to do so. Remember that communication is the key to a successful presentation. If you are short of time, know what can be safely left out. If you have extra time, know what could be effectively added. Always be prepared for the unexpected.

Pause. Allow yourself and your audience a little time to reflect and think. Don't race through your presentation and leave your audience, as well as yourself, feeling out of breath.

Add humor whenever appropriate and possible. Keep audience interested throughout your entire presentation. Remember that an interesting presentation makes time fly, but a boring speech is always too long to endure even if the presentation time is the same.

Use audio-visual aids and props where appropriate. When using audio-visual aids to enhance your presentation, be sure all necessary equipment is set up and in good working order prior to the presentation. If possible, have an emergency backup system readily available.  Check out the location ahead of time to ensure seating arrangements for audience, whiteboard, blackboard, lighting, location of projection screen, sound system, etc. are suitable for your presentation.

Have handouts ready and give them out at the appropriate time. Tell audience ahead of time that you will be giving out handouts at the conclusion of your presentation so that they will not waste time taking unnecessary notes during your presentation.

Know when to STOP talking. Use a timer or the microwave oven clock to time your presentation when preparing it at home. To end your presentation, summarize your main points. Terminate your presentation with an interesting remark or an appropriate punch line. Leave your listeners with a positive impression and a sense of completion. Do not belabor your closing remarks. Thank your audience.

A Six Step Model for Effective Programming
 

1. NEEDS ASSESSMENT:    The procedures for finding out what programs are wanted needed, educational, entertaining and useful.
 
-- Use information you get from interest surveys, and/or talking to your members, community and potential audience.
-- Make informal contact - ask people about what they are interested in, and most importantly, listen to what they say
-- Discuss interests at meetings.
-- Have members write out on note cards during a meeting their hobbies, interests, skills, and programs they would be willing to present.
-- Generate ideas for programs which may address problems or difficulties expressed by your members.
 
Common Problems with needs assessment:
-- Making assumptions abut what people want, like or need
-- Having predetermined programs in mind before doing a needs assessment
-- Assuming that your needs are identical to other people's needs

 
2. IDEA FORMULATION:  
Working with everyone's ideas and options abut what programs would fit the assessed needs, then making an informed choice based on priorities and limits
 
-- Brainstorm - non-critically with high value placed on creativity
-- "Play" with ideas - loosen the mental locks and forget temporarily, about rules, practicality or being wrong
-- Compare and Contrast - to similar or related programs from other Granges or organizations, etc.
-- Critically analyze ideas resulting in the choice of programs
 
Common problems with idea formation: 
--
Most overlooked step and not enough time given. 
-- Free Advice About Hidden Resources:  People often will not participate unless they are asked.

 
3. PROGRAM PLANNING:   Determining what needs to be done by when and whom

-- Make a checklist and an assignment sheet
-- People support what they help create
-- Timing is critical; be aware; what you competing against?
-- Determine the goals, evaluation criteria and strategies to be used
-- Follow up delegated responsibilities - this shows you care
-- Some people need more support and structure than others - this makes their role seem more important
-- Don't expect members to do as you say not as you do; ask for them to meet with you at set intervals to take off pressure
-- Don't assume things - space, props, food, equipment - remember these are hurdles to jump not barriers
 
Common problems with program planning:
-- Not enough people involved in planning stages
-- Tasks are delegated but no follow up is done to ensure completion
-- No one volunteers so one person does everything
-- Too many details are left to the last minute and then things fall through

 
4. PUBLICITY:  Determining effective strategies to inform people about the event, but, most importantly, to create a sense of enthusiasm and motivation in the audience.

-- "Back to the Basics" - make sure that you cover the basics like who, what, when, where, why, and how much if applicable (such as Admission)
-- Explore unconventional methods like using the back of stall  doors, car windows, and making announcements at other non-related meetings.
-- Plan backwards from the date of the event - what publicity needs to be out for what audience by when
-- Tell the truth - do you read 8 1/2 x 11 white signs in the hallways?  DO SOMETHING NEW AND CREATIVE!!!
-- Who are you trying to reach?!  A good question to ask!
-- WORD OF MOUTH - still THE most effective advertising known to humankind - another one of those trite, but oh-so-true realities
-- Emphasize the benefits and value of the program
-- Be Enthusiastic. If you are not enthusiastic about the program, no one else  will be - ask five people a day for two weeks prior to the event if they will be attending the program (yes, I'm totally serious!) - they will either say "yes" to get you off their back or they will be convinced that they won't want to miss such a good program
 
Common problems with publicity:
-- Lack of creativity
-- Poor location for advertising
-- Timeliness - no one will go to your program if the publicity goes up the day before the event
-- Depending totally on the written word - TALK YOUR PROGRAMS UP!!!
 

5. PROGRAM IMPLEMENTATION:
  Putting on the actual program (Note: Murphy's Law has an incredible track record at this time)

-- Run through your checklists and confirm arrangements the day before and/or the day of the program
-- Arrive early to ensure that everything is ready
-- After the event thank everyone for participating and plant seeds for their participating in future programs
-- Leave the facilities in the same condition that you found them - you will soon realize the incredible benefits of good working relationships
-- Return all equipment the day of or the day after the event - especially if you ever want to use that equipment again!
-- Reward the people who helped with the program - different people need different kinds of attention
-- Celebrate your successes
-- Public thank yous are almost always appreciated (at meetings, in the Granger, etc.)
 
Common problems with program implementation:
-- Failure to plan and/or follow through on any number of details from your planning checklists - Murphy's Law will catch up with you!
 

6. EVALUATION:  Determining if the program was successful and worth repeating - various degrees of sophistication for measuring and defining success
 
-- Plan program goals, evaluation strategies and evaluation criteria in the Program Planning stage
-- What did the program planners learn from planning the program and/or from the program itself?
-- Encourage honest feedback from the participants
-- Make recommendations for potential future programmers to  use
-- Leave the evaluation results in a place where others can utilize them in the future

Common problems with evaluation:
-- Not done at all
-- Not planned for in advance
-- Uncertainty about what to measure - usually because there are no program goals

 
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