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Public Relations News
Public Relations: Keys to Success

By Terri Fassio, Public Relations Co-Director

  JULY 5, 2014 --

Why are some Granges more successful than others? What factors contribute most to their successes?  

We find that three key ingredients are needed for a successful Grange -

1.) Dedicated People / Enthusiasm

2.) Time and Investment

3.) Solid Communications

Dedicated People / Enthusiasm: “You’ve got to have passion, and believe in what you’re doing.” Grange members are characterized by diverse backgrounds and experiences.  Many have been or are members of other organizations as well as their Grange. Those members who dedicate  efforts towards making their Grange successful easily reap the rewards, such as becoming a trusted leader or mentor to other members, meeting goals and project objectives, growing their Grange membership numbers, and even gaining financial rewards for the organization.  This translates to being creative, taking risks and being willing and able to challenge others. When an individual member is successful, their enthusiasm for the organization soars, thus lighting the pathway for others to take a similar route to success.  Combined personal successes equal a Grange that is growing!

Time and Investment: To make real and positive changes in a Grange takes commitment from its membership.  In many cases, this means more than just proclaiming support - it often means support through volunteerism and an investment of time.  Granges rely on volunteers, and the time that each person can commit to the organization.  It is important to find a good mix that fits your Grange - so that members do not become run down or burnt out. Delegating responsibilities is important, as is ensuring that every member is involved who wishes to contribute.  

Solid Communications:  Granges must continually work to communicate with the general public in a manner that brings them positive press, community involvement, and support for new programs as well as their overall mission, goals and objectives. When looking for a way to promote your Grange - start with you own membership.  Internal Grange communications are just as important as external communications.  Maximize the communications methods that are easily available to all Granges, such as hanging up posters, utilizing Social Media (Facebook, Twitter, etc.), having a Grange website, mailing postcards and letters, and even picking up the telephone.


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