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Public Relations News
Public Relations: Benefits of photos in promotion

By Terri Fassio, Public Relations Co-Director

  SEPTEMBER 5, 2015 --

The old adage “a picture is worth a thousands words” still holds true to this day. Quality photos can be a useful promotional resource for your Grange. 

Studies show that social media posts that include a photo or graphic with them have 94% more views than just plain textual posts. (1)

Outside of the social media realm, photos and visual imagery continue to play a part of our everyday lives.  Magazines, some books and newspapers are chock full of photography and visuals.  Exhibits, product displays, murals, bulletin boards, promotional booths, greeting cards and more are just a few of the examples we find where photography and visuals plays a part of our daily lives.  Granges can easily boost their presence to the public by utilizing the power of photography.

When combining words and images, visual communications tell a story to the audience.  That story might be a Grange member receiving their 65-year membership seal or the Grange presenting dictionaries to local third-graders.  The story could even be conveying the benefits of being a Grange member to prospective members.  Photos and graphics not only inform and engage the public, but they also entertain.

So how can my Grange take advantage of photography and visual communications?

Take photos.  Lots of photos.  Bring a digital camera - or even your cell phone - to every Grange meeting and event, then share the photos with your members.  Hang the photos on a bulletin board in your hall.  Make a Grange Scrapbook and bring it to your meetings to share with your members and visitors.  Post the photos on your Grange’s Facebook Page and website, and send them to the CT State Grange website to be added into the Virtual Scrapbook.  Send the photos to the CT Granger for publication.  E-mail the best of the photos and a well-written caption to your local newspapers.  

Create a poster using the photos to promote upcoming Grange events.  Integrate the photos into a presentation.  Print out the photos for a Grange display that can be used in the local library, at a local Agricultural Fair, or even at a trade show or Chamber of Commerce meeting.  Enter the photos in the Lecturer’s Photo Contest or exhibit them at your local Ag Fair. 

Need help? Photography and videography services are available from the Public Relations Committee for awards nights, special meetings, programs and events at your Grange.  All we ask is that you give us plenty of advance notice to ensure we can fulfill your needs. 

Tell your Grange story with visuals, capture and retain the public’s attention, and reap the benefits.  

Contact any member of the committee, or e-mail us at information@ctstategrange.org or publicrelations@ctstategrange.org for more information.


(1) “5 Facts Prove Visual Content Is A Guaranteed Winner!” by Heidi Cohen (http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/


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