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Public Relations News
Public Relations News: Make the Holidays Count

By Terri Fassio, CT State Public Relations Co-Director

  December 1, 2019 --

Some interesting holiday facts*:

  • Americans gave $410 billion to charities in 2017, up 5% from 2016.
  • Donors give 80% larger gifts in December
  • 16% of Millennials give through Facebook fundraising tools.
  • The following three categories receive over half of all donations: religious entities, education, and human services, at 32%, 16%, and 12%, respectively.
  • Over 768 thousand employees are hired each year throughout the United States to compensate for the holiday rush.
  • The average person spends more than $500 on gifts for the holiday season.
  • 86% of Americans plan to at- tend events and gathering during the holiday season.
  • More people volunteer during the holidays (9% women and 7% men), but spend less time at it than during the rest of the year.

Holidays are a time to celebrate with loved ones — and also a time to shop and donate. What better time to get your Grange into the media and into the eyes of the com- munity! The holiday season is the biggest time of the year for organizations to promote themselves, but instead of saying “buy” like their retail counterparts, they’re saying “support us and give.” Does your Grange promote  itself during this time of the year?

Here are a few ideas that will put your Grange into the holiday spot- light --

  • Plan an event. Consider family-friendly activities - such as a craft fair or concert, invite Santa, serve hot chocolate, even ask your local high school’s choir to be carol- ers. The possibilities here are endless!
  • Community Service projects, such as toy drives, collections for the local food bank or animal shelter and adopting a family for Christmas.
  • Start a holiday fundraising campaign. Ideas include hosting a baseless bake sale, a real bake sale, a donation drive via mailing, email or phone, a Christmas card mailing, or an open house.

Remember to plan far in advance, and don’t be shy about asking for help is needed. E-mail us at information@ctstategrange.org or publicrelations@ctstategrange.org for more information.



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